The Welsh Venison Centre

Deer were not the obvious choice of animal to farm on Andrew Morgan’s land on the edge of the Brecon Beacons, a traditional sheep farming region. But the move has certainly paid off.

The Welsh Venison Centre's Andrew Morgan with some of his deer

A stint working in New Zealand on a mixed farm which included deer convinced Andrew (pictured, right) to try something similar route on his return home. He now runs the Welsh Venison Centre with his wife Elaine, with considerable success.

The Centre’s venison is free range quality meat that’s lean and less gamey than its wild counterpart. The animals live outdoors all year round – they don’t mind the cold or the rain – surrounded by high fences designed to stop them jumping out.

You’ll find Welsh Venison Centre meat on the menu in many of the area’s top restaurants and pubs such as The Hardwick near Abergavenny, and in big name establishments further afield.

Awards and accolades

The Welsh Venison Centre has notched up a series of awards, including gold awards at the Royal Welsh Agricultural Society’s Winter Fair for their venison burgers (three awards for three different varieties). In the True Taste awards for 2012-13 they won a silver award for their loin of venison and a gold for their rack of Welsh lamb (they also farm sheep). The farm shop won a bronze True Taste award for 2012-13 and was a finalist in the Countryside Alliance’s 2011 best Welsh local food category.

Opening hours 

The farm shop is open Mon-Sat 8.30am-5pm.

Welsh Venison Centre, Middlewood Farm, just off the A40, Bwlch, Brecon LD3 7HQ, Wales, tel 01874 730929, www.beaconsfarmshop.co.uk